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About Us

Team Not Pink Or Blue!

Not Pink Or Blue was inspired by the birth of our first baby, Francesca. Excited at the prospect of buying a little wardrobe of clothes for her, we shopped around, but we were very disappointed that all we could find on the high street were predictable, gender-stereotyped designs in pink or blue pastels.

What we wanted was something a bit different, a bit quirky! Clothes that were original, unusual and fun - that could be worn by boys or girls. We soon discovered that other parents felt the same and that they were also expressing concerns about the ethical production of the baby clothes they found on the high street.

This encouraged us to create Not Pink or Blue; a boutique online store where like-minded parents, friends, relatives and doting grandparents can browse a range of unique and exciting baby clothes, toys and gifts; a store where they can choose something different for their little one, or buy a special gift, which can't be found on the high street.

We've had huge fun sourcing a number of great brands for our launch and we hope you like them too! We've specially selected some of the best independently produced brands from the UK and around the world. Brands that are proud of the quality of their fabrics and materials; that have been designed specifically for babies and are ethically produced. In many cases the brands are also new to the market; innovative, hand-crafted and ‘made with love’. We will continually keep our eyes peeled  for exciting new designs and will introduce new products to our range as we go.


We will of course stock pink and blue colours, but will be guided by our philosophy to provide our customers with a range of unusual and alternative baby clothes and products, offering unique and innovative designs, quality materials and exciting colours and patterns.


We’d be pleased to hear from you, your feedback on our website and range of products is welcome!


Happy shopping!

Susie and Nick

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