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Frugi recently voted  as the Best Selling UK childrenswear brand by CWB 2012 (Childrenswear Buyers Magazine)!

Frugi began in 2004 under the name Cut4Cloth, it was started by Lucy and Kurt Jewson who realised that it was incredibly difficult to find clothes to fit over their son's cloth nappy bottom. For a few years they specialised in organic baby clothes to fit cloth nappies, but as the range expanded they decided to rebrand under a new name, Frugi, which means 'Fruits of the Earth' in Latin.

All clothes are designed in Cornwall.
All clothes are made from organic, fairly traded cotton.
All clothes are made by happy adults who receive a fair salary for their hard work and work sensible hours.

Frugi Baby (0-2 years young)

All baby and toddler clothes are designed to fit both cloth nappies and disposables alike.
Parents love them because organic cotton is much kinder on sensitive skin and because it's so much softer than conventional cotton.

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